Artificial Intelligence for Competitive Advantage
Professional Certification
Discover the critical aspects of technological innovation, from the fundamentals of digital change to the strategic application of advanced analytics and AI in business contexts
Digital transformation and artificial intelligence are wielding transformative power across industries, reshaping traditional business models, and revolutionising the way organisations operate. Industries ranging from retail and finance to healthcare and manufacturing are experiencing seismic shifts as they adopt AI-driven technologies to streamline operations, enhance customer experiences, and drive innovation.
Join this Masterclass and learn about the critical importance of data strategy in achieving competitive advantage and operational efficiency.
Masterclass Expert: Professor Murat Kristal
Dates: 7 - 11 April 2025
Location: Live, Online
“Academically grounded, relevant perspectives on digitalization, strategy and AI. Awesome presentations which made complex topics easily digestible”
Download the Complete Program
Develop a robust framework to leverage digital strategies, analytics and artificial intelligence, to add value in your business
Through its immersive, practical approach, this executive program will equip you with state-of-the-art tools and frameworks to gain an integrated understanding of how digital transformation goes beyond technological upgrades to fundamentally alter business models, processes, and customer interactions.
Through interactive discussions, case studies and workshops, you will learn how to leverage these technological advancements to enhance operational efficiency, improve customer service, and drive innovation within your organisation.
Masterclass overview
Module 1: Digital Transformation Fundamentals
Uncover the impact and scope of digital transformation across industries
Learn about the role of data strategy in achieving competitive advantage
Module 2: Artificial intelligence for Business
Explore AI's context, types, and business applications
Understand the ethical considerations critical to AI deployment
Module 3: Artificial intelligence Implementation and Analytics
Discover key components to build a resilient AI infrastructure
Master the stages from data preparation to model deployment
Module 4: Artificial intelligence in Strategy and Innovation
Learn methodologies for integrating AI to enhance business outcomes
Identify AI's potential to disrupt and innovate business models
Module 5: Future Trends and Leadership
Explore the capabilities and applications of generative AI models
Focus on the leadership roles in adopting and integrating new technologies
Meet our Leader
Dr. Murat Kristal: Program Director, MBA in Technology Leadership; Associate Professor of Operations Management and Information Systems; Special Advisor, AI & Business Analytics, the Schulich School of Business.
Dr. Murat Kristal is an Associate Professor of Operations Management at the Schulich School of Business at York University in Toronto, Canada. He received his Ph.D. from the University of North Carolina at Chapel Hill in 2005. Dr. Kristal is the founding director of Master of Business Analytics and Master of Management in Artificial Intelligence Programs at Schulich.
His expertise in innovation, ideation and research is evident through his distinct ability to connect business problems with analytical and AI solutions.
Dr. Kristal has published in top Operations Management Journals throughout his career, and he works with various companies in North America and Europe to help them achieve their analytics, AI, and digital transformation goals.
