Overview Executive Advisory Board
 

Leading Digital Business Transformation and Innovation

Drive innovation and develop effective strategies for responding to digital disruption

This advanced Masterclass provides the latest thinking in how to drive digital innovation and new business models to transform your organisation. 

Masterclass Experts: Professor Shahzad Ansari, Professor Aris Oraiopoulos and Professor Pietro Micheli

Dates: 12 - 14 November 2025

Location: London, UK

 
 
“This Masterclass was very good, providing a broad overview on Digital Transformation, from a business, organisational, technology and change management perspective.”
— President, Nestlé Nespresso
 
 
 

Download the Complete Program

 
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“Wonderful introduction and examples for many digital tools and methodologies, with a strong application to my own business model.”
— Technical Fellow, Mars
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Develop a strategic action plan for digital transformation

Collaborate, benchmark and exchange ideas with other practitioners to ensure that your organisation is fit for an age of digital disruption.

 
 
“Very valuable insights into Digital Transformation & AI, mixed with great group discussions and examples on strategy to transform digitally.”
— Director Global Marketing & eBusiness, B. Braun Group

Masterclass overview

 

Module 1: Managing Innovation and New Business Models

In the age of global digital platforms and a host of emerging digital technologies, most organisations are rightfully embracing themselves for impending radical change. The unpredictability of even short-term changes implies that strategy must rely on rapid and agile experimentation to learn fast. This highly practical and interactive Masterclass will explore the challenges and opportunities in digitally enabled business model renewal. Participate to understand the essence of digital transformation in the context of foundational challenges to all businesses. Through practical, group case work and discussions, you will develop your ability to manage innovation, learn the frameworks and processes to organise and implement innovation within your business, adapt to change, and secure competitive advantage for your organisation.

Module 2: Innovation and Digital Transformation

In this module, you will discover how to apply strategic approaches to innovation in the context of digital transformation. Exploring recent trends in innovation, including the rise of innovation ecosystems and the applications of new technologies in organisations, you will then examine three main aspects in relation to digital technology, including digitization: improving existing processes through digital technology, evidence-based decision-making, and business analytics, digital innovation: developing new products and services or enhancing existing ones to improve customer experience; and digital transformation: changing the company’s business model by leveraging new applications of digital technology.

Module 3: Business Analytics and Innovation

Technology alone cannot create value. Value is created when executives have access to actionable insights that allow them to ask the right questions and assess different courses of action. This happens when data and business analytics are deeply embedded in the innovation process. In this module, discover how business analytics allow companies to not only embrace the uncertainty inherent in the innovation process, but benefit from it. Learn how data and business analytics tools can enable an efficient process of testing ideas and concepts, improving the efficiency and performance of the innovation process, and address the most common barriers to adapting a data-driven innovation process, from the existence of silos to corporate inertia, and how to overcome them.

 
 
“Academically grounded, relevant perspectives on digitalization, strategy and AI. Awesome presentations which made complex topics easily digestible.”
— Enterprise Architect, The Lego Group
 
 

Meet our Leaders

 
 

Dr Aris Oraiopoulos: Professor in Operations and Technology Management, University of Cambridge Judge Business School

Dr Oraiopoulos’ research is focused on understanding how organisations make high-stakes decisions, such as whether to invest in a new project, when to terminate a project that is not performing well, what data they can leverage to become more innovative and what organisational structures they should put in place to empower a sound decision-making process. He has worked with organisations across various industries and sectors, including AstraZeneca, British Telecom, HSBC and Johnson & Johnson.

 
 
 

Pietro Micheli: Professor of Business Performance and Innovation, Warwick Business School

Over the past 20 years, Pietro has worked as a consultant, mentor and facilitator with over 60 organizations, including Amec, British Energy, BP, Emirates, Jaguar Land Rover, KLM, Poste Italiane, Shell, Vopak, Wartsila, United Arab Emirates Government, Council of Europe, UK Cabinet Office, Department of Health, House of Lords and the National Audit Office.

Pietro has lectured in over a dozen European academic institutions and is currently Visiting Professor at Cranfield's Centre for Business Performance and Visiting Fellow at the University of Bologna. At Warwick he has been awarded nine teaching awards over the past four years.

 
 
 

Shahzad Ansari: Professor of Strategy & Innovation at Cambridge Judge Business School, University of Cambridge

Professor Ansari’s areas of expertise in executive education include strategic management, technological and business model innovation, social innovation, and corporate social responsibility.

 
 
“10/10, good mix between academic references, case studies and group exercises.”
— Chief Digital Officer Safran Aerospace
 
 
 

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